I love a great Godfather quote more than anyone, and this could be the most famous of them all:
It’s not Personal? IF your a leader, have you ever had to….
And the list goes on. Try quoting the GF in these situations and see how that works for you (sarcasm).
But lets think for a moment about COMPETING in the marketplace. Or SHOPPING in the marketplace.
So think about the brands and companies that REALLY stand out and you would go out of your way for.
The Godfather is in a completely different business. It’s a business where they have the luxury to “Take the Gun, leave the Cannoli!”
All other businesses?
When your small, is there any other option?