Some people love the creative side of business, sometimes referred to as “Marketing.” Others prefer the more objective areas that can be precisely measured.
While getting ready for the Seafood Expo, our team was consumed with the usual activities of product development, brainstorming, etc. A logo was the last thing on our mind.
Then a person from OUTSIDE the company asked a very simple question while studying our business card:
“What does the LM in LM Foods stand for?”
The team answered. The “L” part stood for an electronics company. The “M” stood for a foreign equipment manufacturer.
In other words, the precise answer has nothing to do with what we do, how we do it, or what we want to become in the future.
Certainly our world has been going for 20 years with this little factoid, so this certainly doesn’t fall into the urgent category. But is defining what you stand for important? You betcha!
So our team discussed, brainstormed and landed on a new, literal definition of what “LM” means.
Where Loyalty Matters.
Is there any more prized attribute in business than Loyalty?
Loyalty is not something that is given, it is something that is earned. It takes relationships that are long term, and build on a foundation of trust. All relationships start from some point and evolve over time, hopefully growing in a positive direction.
Yes it takes work, on both sides. It takes candor, asking tough questions and being completely honest. Transparent. Willing to challenge each other in hopes of making each other better. LISTENING. Caring.
No company is perfect, they all have flaws.
But all companies can define what they value and what they would like to become. And work their tail off to move closer each day.
Truth be told, I never really appreciated “art.” But I sure do love what came out of this little “art project.”